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There's an array of pasta on one of the many shelves inside the new Urban Market on LeMarchant Road. Bags of artisanal penne sit comfortably next to packets of instant noodles, and there are boxes of macaroni and cheese, the usual Kraft Dinner, as well as some higher-end organic options.

"We were planning just to get a feel for what the community wanted and needed," said Ivy Allan, co-founder of the Urban Market 1919.

Only a few weeks ago, Allan and her partner, real-estate developer Greg Hanley, were excited to finally open the doors of their new market.

Working with local vendors to put products on the shelves — you'll find charcuterie from the restaurant Chinched, for instance, and a variety of flavours from Five Brothers Artisan Cheese — they were surprised by the immediate reception they received from the community following their soft launch in November.

"It was something we didn't expect," Allan said. "They came in and we realized that the community has wanted this for a while."

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Developing story: LeMarchant Road grocery store is first step in an ambitious St. John's revitalization project

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Our Community at Urban Market 1919 is strong. In the middle of February, at level five of a pandemic we all came together, 6 feet apart and made a choice to support those who need it most. “Because kids can’t fight Cancer alone”

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